Minnie Mouse Cake
Blue Floral Cake
MFC Floral Cake
Minnie Mouse Birthday Cake
MFC Barbie Girl
Two Colour Cake
Rainbow Cake
Curve Butterscotch Cake
Grandfather Cake
JOF Rosie Scotch
Butterfly Cake
Chocolate Butterscotch Cake
BDC Flower Cake
MFC Study Book Cake
Butterscotch Heart Cake
White and Red Cake
Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.